Wednesday, July 3, 2019

Audience research: Survey

In order to conduct some general audience research, I used a survey. The questions are hinting towards an initial idea that I have now discarded, but it still provides valuable information regarding the viability of the idea at large. The results can be accessed using the link below.

Survey Results

Through the use of the survey, I found out that podcasts are the most popular form of audio-based content among 16-25-year-olds and that they would prefer talk shows over scripted programming.

This means that young people will be largely aware of the codes and conventions of podcasts, and my subversion of those codes and conventions can prove to be humourous.

I still intend to write a sitcom about a podcast, so I will need to appropriate sitcom conventions while subverting podcast conventions, so I will have to conduct further research into audiences and their cultural competency on sitcoms.

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