The brief I have chosen is Brief 2: Radio and Online. I am tasked with producing a three-minute opening sequence for a comedy programme pilot to be aired on BBC Radio 4 in order to court a broader audience, as well as a website for the show. The sequence must introduce the concept and provide an audience hook. The web pages must promote the new comedy programme to its target audience and enable fan interaction.
Requirements: Statement of intent (approximately 500 words).
Opening sequence for the pilot (three minutes).
Content suitable for Radio 4 in the late evening comedy slot (weekdays 11pm - 11:30pm)
One homepage and one linked page for the website
A target audience of fun-loving 16-25-year-old mass market demographic
The production must have a clear sense of branding across the cross-media production.
The production of the opening sequence should include a soundtrack - a range of voice, sound effects and music, editing of the opening sequence that is appropriate to the conventions of a radio comedy programme, the name of the comedy programme and its presenters or characters and at least two characters representing at least two different social groups.
The webpage must include: original audio or audio-visual content appropriate to the programme. A minimum of two original images (one different image per web page) that promotes and reinforces the brand identity of the programme. Appropriate conventions of website design, including an original title and logo for the comedy programme and a menu bar. The design may follow or diverge from the BBC corporate style. Text introducing the main features of the programme. Working links from the homepage to other pages. A range of appropriate media language techniques (typography, images, fonts, backgrounds, logos etc.) as appropriate to the purpose of the website.
